In the context of internationalisation and expansion, native ads present an attractive possibility to skilfully tackle the specific characteristics of a given market. Native advertising offers a form of advertising which appears “natural” and has long served as a key tool in the repertoire of successful marketers seeking to recruit new customer bases or reactivate existing customer databases. The predictions speak for themselves: according to Alex McIlvenny, the UK Country Manager of Ligatus, the budget allocated to native ads in Europe is set to reach up to €13 billion by 2020.

As Europe’s leading online and mobile restaurant booking site, TheFork offers restaurant owners a full range of tools to help them manage their reservations, grow their revenue and build customer loyalty. Created in 2007, the French company has been part of the American group TripAdvisor since 2014. With more than 50,000 partner restaurants in 4,000 cities and 11 countries, TheFork has a distinctly international presence.

Whether you’re a seasonal rental travel agency that manages a mobile application connecting travellers around the entire world or something else entirely… Whatever your concept, there are some basics you must take into account if you want to get started in international tourism. A sector with strong growth worldwide, tourism is full of business opportunities with 7% average progression per year. But it is also a sector subject to many variations dependent on the season, politics/economics, new travel destination expectations from the general public and the latest trends in concepts… So how do you get started in international tourism?

David Mingeon, CEO of Havas Paris, reported on the results of the Shopper Observer study in the opening session of Paris Retail Week. It’s an opportunity to learn more about consumer behaviour, expectations and needs and the major trends retailers will have to follow to stay on track. These 5 major retail trends for 2019 mark the beginning of the Smart Phygital era!

July is already coming to an end, and if you are lucky (like some of us at TextMaster!), you’ve already left or will soon go on holiday. And, yes, we have all deserved a little rest after this intense half-year that was full of changes in the e-commerce and international development sector. But it’s always good to stay up to date!