The 2-billion-dollar mark has been exceeded: in 2019, African start-ups working in various fields including FinTech, e-commerce and InsurTech raised 2.02 billion dollars in equity according to the new report from the venture capital fund Partech Africa. With more and more start-ups working for a better world being produced by the continent’s entrepreneurial circles, this landmark achievement comes as no surprise.

Black Friday originated in the US and marks the start of the holiday shopping season. Its best feature is that it causes massive consumer demand. In 2019, nearly 25 million people in France took advantage of this huge day of sales and treated themselves to a product at a ruthlessly competitive price, and 165 million Americans did the same. Black Friday arrived in France in 2010. Every year, consumers’ wallets and sellers’ turnover are getting more and more used to it. The day is also a great opportunity to attract new clients and win over foreign markets!

We all know that the world has been going through an unprecedented crisis for some time now. Since the new coronavirus known as COVID-19 began to circulate, various different markets and industries have been experiencing difficulties, with businesses forced to cut back on their activity. But all is not lost!

I is for Internationalisation! With the arrival of free trade and globalisation, many more businesses are going international. Expanding your activities beyond your borders is a good way to grow. By entering one or more new international markets, you can gain new clients, increase your turnover and establish your legitimacy in the sector.

LangShop is an app for translating Shopify stores. Its main feature is fast automatic translation using several translation drivers. The app supports 241 languages and allows automatic translation for most of these languages. It also has different features for localizing and optimizing websites for international SEO.