Go Global

European trade is continuing to grow. Concepts like the single digital market are starting to take shape and consumers differentiate less and less between their country of origin and where they purchase their goods. Recently, a study published by Pitney Bowes showed that around 70% of consumers had already purchased something from a foreign website. However 55% of clients won’t buy anything if the site isn’t available in their native language.

World Health Day was just a few days ago. There are so many innovations in this field, and the emergence artificial intelligence means they are accelerating fast. That’s why we’d like to introduce you to a few of the most promising start-ups within European MedTech (there are over 250,000), each of whom are revolutionising in their own way!

According to Forrester, cross-border purchases will surpass national transactions by 17% by 2022. There is little doubt that all online retailers should make investing in cross-border sales and international development a priority. But you need wood to build a fire: international expansion is expensive.

Created in 1995, the company Orchestra is a leader in children’s fashion and maternity products in France and in 48 countries. With more than 3 million customers and 600 stores, in 2017 the Orchestra chain achieved a turnover of 520 million euros, 20% of which originated internationally.

Diana Karcz, Teamleader SEO at Online Solutions Group (a German SEO agency) and Thomas Gruhle, founder of the digital marketing agency Leap, both spoke at the Internet World Expo in Munich in the beginning of March. The opportunity to review the major trends that, according to them, will reign on SEO in 2018 for e-commerce businesses.