Setting up in China: why it’s a good idea and how to go about it.

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The People’s Republic of China is undeniably a major global economic player. With a GDP of 14,217 billion dollars in 2019 and an annual growth rate of 8%, China is actually the world’s second largest economic power.

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International logistics: 5 tips on how to optimise your strategy and improve your sales

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Logistics (also known as e-logistics in e-commerce circles) is a cornerstone of electronic commerce that aims to cover all stages of the process. It’s one of the main areas of growth for those working in online sales. Given today’s increasingly demanding consumers, online sellers would do well to stay up-to-date with new issues in digital commerce. Here, we summarise a few key elements that will help you optimise your international logistics and make cross-border e-commerce a powerful catalyst that drives business growth!

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Neural Machine Translation: tips and advantages for your digital translations

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All of us have now used Google Translate, Reverso or Deepl at some point. You know, all these online translators that allow you to switch from one language to another! This is what’s referred to as machine translation (MT): the conversion of a text from one language to another, carried out by computers without any human intervention.

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Easter and retail in Europe – what are the traditions in other countries?

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In Europe, what people associate with Easter will depend on the specific country they’re in. Despite a number of common features, different countries have developed some curious Easter customs. So, who brings the Easter eggs? And are these hen’s eggs painted in bright colours, or just chocolate eggs? From egg and water fights to travelling church bells, flying witches, and costume parades to local cakes, fish chocolate and lamb dishes, it’s all here – If you want to successfully reach your clients, you need to localise your products and communications and adapt them to the characteristics of each country. Here’s an overview.

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The TextMaster API for SAP Hybris: simplify the distribution of your product catalogue on the international stage

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SAP Hybris is a Product Information Management tool (PIM). From the multichannel distribution of catalogue products to personalisation and the management and processing of orders, SAP Hybris enables you to manage the many challenges retailers face.

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