In Europe, what people associate with Easter will depend on the specific country they’re in. Despite a number of common features, different countries have developed some curious Easter customs. So, who brings the Easter eggs? And are these hen’s eggs painted in bright colours, or just chocolate eggs? From egg and water fights to travelling church bells, flying witches, and costume parades to local cakes, fish chocolate and lamb dishes, it’s all here – If you want to successfully reach your clients, you need to localise your products and communications and adapt them to the characteristics of each country. Here’s an overview.

The enormity of the tasks that comes with scaling an ecommerce business can be quite daunting.

For website owners, the benefits of doing business internationally can often be seen instantly. An increase in sales, an improved conversion rate and the edge over your competitors are just some of the reasons business owners go multilingual.

There are over 7000 languages used around the world, with English having the most native speakers around the world, followed by Chinese and Spanish. Today, English also takes top online, as it was the original language when the Internet was created and is still the main language for developers. Let’s not forget that 30 years ago, it was impossible to use letters with accents or non-Latin characters.

As you probably know, the 2020 edition of Paris Retail Week was fully digitised and broadcast on its digital platform, Paris Retail Week Connect. In view of Covid-19 and the prevention measures devised to contain and manage the current health emergency, it was decided to reinvent the event so as to ensure the health of all those involved.