Four top tips for successful business expansion in India

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With a population of more than 1.36 billion people and just over 450 million internet users in 2021, this huge South-Asian country entered the e-commerce sector rather late in the day.

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Sports brands and Covid-19: a Nike case study

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Sports brands create a range of sporting goods, including shoes, socks, clothing, gloves and bags. These big specialist companies (like giants Nike, Decathlon and Adidas) show their ingenuity day in, day out as they aim to design high-performance goods that really work for the many sportspeople who use them.

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7 Tips for Building a Multilingual Social Media Presence That Actually Work

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Currently, at the time of this article being written, there are around three billion active social media users. Businesses need to have a social media presence these days, as it’s not only a good way to market, but also builds trust with the user. Something that businesses fail to consider though, is that those billions of people active on social media speak many different languages. The potential for outreach of a multilingual social media presence is enormous, but unfortunately most businesses think using only one is enough!

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Setting up in business in France during the COVID-19 pandemic

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In 2019, France was Europe’s leading host country for foreign investment (whether in terms of the attraction of R&D centres, labour costs or industrial investment). And although , the world has had to struggle with all kinds of problems since COVID-19 first reared its ugly head, France nevertheless remains an attractive country in which to do business.

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5 Key Benefits of Using a Professional Translation Service

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You might be thinking, “Why does my company need a professional translation service? Do we not have google translate for a reason?” Well, having a professional translation company has many perks, and even at their most basic they definitely are more trustworthy than google translate or a years old translation dictionary.

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