E-commerce: 5 levers to boost your average basket

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Are your e-commerce customers shy about adding products to their shopping baskets? To get them to spend a bit more with each order and increase the average basket on your online store, several different options are available. The aim of these strategies is to send the right message at the right time to the right place. Here are 5 easy tricks you can use to boost your average basket without upsetting your customers and reap the rewards.

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Leveraging AI to Personalise the Customer Experience: The Complete Guide

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“AI”, “ChatGPT”, “prompt”, “Big Data”, “Gemini”: Are your LinkedIn feed or water cooler chats filled with discussions on the rise of AI? It’s on everyone’s lips!  Artificial intelligence is the talk of the town, from conversations over dinner to TV shows and across all business sectors…

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The 5 key benefits of augmented reality in e-commerce

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Imagine a world where you can blur the lines between real and virtual, where your living room can become your own private showroom, and where you can try on a new pair of shoes without leaving the house. Welcome to 2025: the year that augmented reality (AR) went from science fiction to science fact! This technology is becoming an integral part of the international e-commerce landscape.

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Seven tips for an optimal multilingual SEO strategy

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In e-commerce, selling your products worldwide represents a golden opportunity. But it doesn’t happen by magic! For your online store to benefit from optimal international visibility, you need to implement an efficient multilingual SEO strategy. Here are seven tips for creating an effective multilingual SEO ranking and promoting your e-commerce site worldwide.

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E-tail Product Launch: Our Comprehensive Guide (2025)

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The big day has arrived! It’s a wrap; the research, sampling, testing, and product design are done and dusted. It’s now behind you, and you’re finally ready to launch your e-tail product.

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