In Europe, what people associate with Easter will depend on the specific country they’re in. Despite a number of common features, different countries have developed some curious Easter customs. So, who brings the Easter eggs? And are these hen’s eggs painted in bright colours, or just chocolate eggs? From egg and water fights to travelling church bells, flying witches, and costume parades to local cakes, fish chocolate and lamb dishes, it’s all here – If you want to successfully reach your clients, you need to localise your products and communications and adapt them to the characteristics of each country. Here’s an overview.

SAP Hybris is a Product Information Management tool (PIM). From the multichannel distribution of catalogue products to personalisation and the management and processing of orders, SAP Hybris enables you to manage the many challenges retailers face.

Established more than 125 years ago, Petit Bateau is a French children’s clothing brand. With 4,700 points of sale in more than 80 countries, the brand achieves almost 50% of its turnover from international markets, primarily in Western Europe and Asia. This iconic French brand therefore faces various challenges, in particular in creating and updating its multilingual content.

Find the idea scary? No need: setting up in Russia is by no means impossible. Any entrepreneur can get to grips with the market: just stick to a few rules to make sure everything goes smoothly. Still not entirely convinced? Then read these six reasons to set up in Russia…

From natural beauty in Asia and men’s grooming in Latin America to organic products in the United States and custom fragrances in the Middle East, each region of the world has its own beauty demands and cultural sensibilities. Where and how should cosmetic brands export? Should they systematically adapt or capitalise on the unique know-how of their country? Will they find a market on the continent they choose? Our analysis.