Far from being a gimmick, a loyalty programme is an effective way to increase your online shop’s turnover. An Accenture study has shown that customers who are members of a loyalty programme spend between 12% and 18% more than other customers. However, what’s the best way to create a high-quality loyalty programme? The answer (and lots more) can be found in this post!

For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.

Type “future of translation” into a search engine and you’ll be presented with pessimistic articles questioning whether translators and interpreters will all be unemployed in a few years and whether machines will completely replace human translators. But what is the situation actually like? Is machine translation (MT) really putting thousands of jobs at risk?

Are you looking to grow your business beyond your country’s borders? Imagine opening a foreign subsidiary! You’ll have control over the activities of your operation, and the parent company will not be wholly liable in the unfortunate event there’s a legal dispute or mistake at the local level. In short, it’s all good. To find out more about opening a subsidiary in a foreign country, follow this guide!

Creating content is very demanding work. You need to define a strategy, deploy it and measure the effectiveness of your actions. Furthermore, you need to make sure the blog articles you write are read and shared more than your competitors. To achieve this, there is an irrefutable technique: translate your articles and product sheets into several languages. Wait no longer, read our 8 good reasons to translate your e-commerce site.