In recent years, international companies have started hiring Country Managers – a job title used by businesses outside English-speaking countries too!

If you’re an international company and more specifically a cross-border e-commerce business, you obviously need to ship across international borders, and might be wondering why the price seems to change on a dime. As you might imagine, there are many variables involved in getting goods and shipments from one country to the next. From economic conditions to the price of fuel and dicey international disputes, it might take a while for your packages to arrive at their destination. You can better prepare for changing shipping costs by learning about the factors that influence them. Learn more about why international shipping rates are always changing.

This is a partner article from the Händlerbund e-commerce association and was written by legal editor Melvin Dreyer. Discover everything you need to know about the main legislation changes for European e-commerce in 2020.

Over the years, social media has become a key channel of communication and is playing an increasingly important role in businesses’ content marketing strategies. However, its use in B2B is not yet as widespread as in the B2C sector. However, social media channels are a genuine boost for advertising. They offer numerous advantages: they help you develop your brand’s online image, build your reputation and therefore generate contacts, attract prospects to products and/or services, and lastly, create customer loyalty.

Last year, Europe represented 30% of e-commerce revenue worldwide with the United Kingdom, France and Spain in the lead.