What are the unique features of web translation?

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As a website operator, you’ll find web translation opens a variety of doors. And you’re right to research its unique features: it can be used to boost your international e–commerce activity and increase your organic traffic. This means translating your website is a useful acquisition strategy for improving your sales and visibility. But what do you need to know before you start?

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Why isn’t Google Translate SEO-friendly?

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Only humans are capable of writing web content. Despite the impressive advances made by new technology, it’s not yet ready to replace us in this area. When it comes to translating a blog post, it’s not enough to use Google Translate, Reverso or DeepL if you want to rank high on SERPs (Search Engine Results Pages). Keywords, logical connectors and all the specifics of the target language must be considered.

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How to attract traffic to your website: Four cost-free methods

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Your sales conversion rate is proportional to the traffic generated to your online store.

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E-commerce: how to take advantage of negative reviews

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These days, clients can quickly assess a product, service or buying experience online. And that’s a good thing! Consumers can imagine what a purchase would be like, read credible comments about other people’s experiences and make use of known facts. This all contributes to their decision to buy (or not buy). But what should you do if you have negative reviews? How can you take advantage of them as an e-commerce seller? Read on to find out!

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3 Key Strategies for Getting Buy-In for Localization

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Localization managers play a central role in positioning localization as a key business strategy. Here’s how to secure buy-in from all stakeholders.

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