Only humans are capable of writing web content. Despite the impressive advances made by new technology, it’s not yet ready to replace us in this area. When it comes to translating a blog post, it’s not enough to use Google Translate, Reverso or DeepL if you want to rank high on SERPs (Search Engine Results Pages). Keywords, logical connectors and all the specifics of the target language must be considered.

Your sales conversion rate is proportional to the traffic generated to your online store.

These days, clients can quickly assess a product, service or buying experience online. And that’s a good thing! Consumers can imagine what a purchase would be like, read credible comments about other people’s experiences and make use of known facts. This all contributes to their decision to buy (or not buy). But what should you do if you have negative reviews? How can you take advantage of them as an e-commerce seller? Read on to find out!

Localization managers play a central role in positioning localization as a key business strategy. Here’s how to secure buy-in from all stakeholders.

When you think about e-commerce in France, brands like Cdiscount, Le Bon Coin and Vinted spring to mind. And with good reason: these three are e-commerce giants. So, clearly we’re going to mention them here. But the main thing we’re going to focus on is the reasons for their success…  How did these 10 hugely popular e-commerce websites become so loved by consumers?