Effective marketing trends strategies give organizations an edge over their competitors and help them understand customers’ needs. These strategies can also help reduce a company’s advertising budget by channeling resources to the relevant consumers. But where do companies, especially SMEs and startups, learn their marketing strategies?

Creating content shouldn’t be just high-quality, but it should also be able to convert users into paying customers. High-quality content should provide readers with valuable information, incentives, and other goodies.

With a population of more than 1.36 billion people and just over 450 million internet users in 2021, this huge South-Asian country entered the e-commerce sector rather late in the day.

This is a guest article by Sandra May, Legal Content Team leader at the Händlerbund, on the topic of eCommerce law in 2021.

Sports brands create a range of sporting goods, including shoes, socks, clothing, gloves and bags. These big specialist companies (like giants Nike, Decathlon and Adidas) show their ingenuity day in, day out as they aim to design high-performance goods that really work for the many sportspeople who use them.