Native advertising – The specific and shared features of international markets
By Ludivine Chotard
In the context of internationalisation and expansion, native ads present an attractive possibility to skilfully tackle the specific characteristics of a given market. Native advertising offers a form of advertising which appears “natural” and has long served as a key tool in the repertoire of successful marketers seeking to recruit new customer bases or reactivate existing customer databases. The predictions speak for themselves: according to Alex McIlvenny, the UK Country Manager of [...]
Read moreTheFork, a model to follow for management of a multilingual website and translation of marketing content
By Ludivine Chotard
As Europe’s leading online and mobile restaurant booking site, TheFork offers restaurant owners a full range of tools to help them manage their reservations, grow their revenue and build customer loyalty. Created in 2007, the French company has been part of the American group TripAdvisor since 2014. With more than 50,000 partner restaurants in 4,000 cities and 11 countries, TheFork has a distinctly international presence.
Discover how TheFork manages the translation of its marketing content in [...]
Read moreTranslate your Drupal website with the TextMaster API
By Ludivine Chotard
What is Drupal?
Drupal is a free and open-source content management system (CMS). Its flexibility enables it to meet the vast majority of market needs: institutional websites, community websites, commercial websites, blogs, intranets, etc.
With its solid, extensive and comprehensive platform, Drupal makes it possible to quickly and easily get a functional website up and running online. And for the more experienced, there are numerous optional modules available that can be completely customised by developers.
With [...]
Read moreDo you have a strong knowledge of international trivia and languages?
By Ludivine Chotard
☀️🍹 TextMaster’s marketing team is lucky enough to take a little break this summer. We’re looking forward to getting back to you in September, fresh and with lots of new projects in mind!
But before leaving, we have a little gift for you, because we all know there’s no real summer without a quiz. That’s why we prepared a little quiz on international trivia and languages! A good opportunity for [...]
Read moreFrom Overwhelming to Organized: Download our Free Guide to Global Product Management
By Ludivine Chotard
In the next five years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. With 42% of shoppers only buying from websites in their native language, retailers need to localize their business in order take advantage of the cross-border opportunity. This means adapting your product information and marketing to new audiences. When your catalog has thousands of products and changes every season, it can seem impossible to localize everything! That’s why we’ve partnered with Akeneo, the open source PIM system, [...]
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