To attract and convert customers, it is crucial for ecommerce businesses to have the right SEO web content. Customers visiting your online store need to feel confident in your store and the quality of your products. Simple product descriptions and minimal web pages are no longer good enough. In such a competitive industry, it is important to differentiate based on more than just price and persuasive content is able to convey your value-added benefits.

It is therefore necessary to find the right combination of optimized content for search engines and engaging content for consumers.

At TextMaster, our writers are skilled in creating web content for online stores in a wide variety of industries. This includes product descriptions, company web pages, blog posts, how-to articles and meta tags.

Our eCommerce Content Writing Services

Web Content Writing

While online shopping has become a common activity for many consumers, there is still an element of trust that needs to be reinforced. There are two types of web pages that add credibility to your online store: informational content and motivational content. Informational web pages tell your customers about your return policy, shipping options, terms of use, and other basic facts. Motivational web content helps create a bond with your client by explaining your company’s history, team, events and generally conveying your brand’s personality. Our writers have experience in writing compelling ecommerce website content that matches your brand’s identity.

Content Marketing and Support Materials

A supporting content marketing strategy can set you apart from competitors and build lasting relationships with your clients. Detailed blog posts can build your brand personality while improving your SEO and how-to articles can increase you conversions significantly.
Our platform makes it easy to order a series of articles for your online store or you can use our content marketing services to completely hand off your content strategy and execution to TextMaster.

Product Descriptions

Unique content is crucial for writing product descriptions. If you copy the supplier’s description directly onto your site, you’ll risk being penalized for duplicate content by Google, essentially destroying your search engine rankings. Our writers will write unique content for your product descriptions that are both SEO-friendly and appealing to customers.

SEO Ecommerce Content

Your online store’s web content needs to be engaging and convincing, but also optimized for search engines. Our writers will ensure that all your content (general web pages, product descriptions and supporting content marketing pieces) is written to rank well for relevant keywords.

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Whether you need content for your product descriptions, online store’s general web pages or company blog, we ensure high quality and on-time delivery through four key steps:

Integrated Technology

The TextMaster content writing platform is designed to make it easy to order one or thousands of product descriptions in just a few clicks. You will find writers in over 50 areas of expertise to work on your project. With the platform’s robust features you can launch and track your orders from anywhere, at any time. You can also integrate our services through our API or plugins for popular platforms like WordPress.

Quality Guaranteed

We preselect our writers through an advanced recruitment process, which is followed by ongoing supervision of their work. To ensure that the delivered work meets your expectations, we include unlimited free revisions in the order.

Flexible Pricing

All ecommerce businesses have different needs, which is why we have created a range of pricing options to suit your budget. We also offer volume discounts for large orders on web content and product descriptions.

Ongoing Communication

We believe that communication between writers and clients is a crucial aspect of successful projects. We provide guides to help you create a detailed briefing as well as a messaging system that allows you to answer your writer’s questions and suggestions throughout the project.

Our areas of expertise in ecommerce

  • Fashion, clothing, apparel

  • Footwear & leather goods

  • Jewelry & accessories

  • Beauty & cosmetics

  • Luxury goods

  • Furniture & home decor

  • Bath accessories & linens

  • Consumer electronics

  • Health & pharmacy

  • Agriculture

  • Wines & spirits

  • Arts & crafts

  • Sports & fitness

  • Games & toys

  • Automobile accessories


Freegun is one of the largest underwear retailers in Europe. It needed product descriptions that matched its youthful spirit and appealed to its young target audience. The online platform made it easy to order multiple product descriptions that increased SEO as well as conversion rates.


Open your online store to international customers by translating your website. Our professional translators will create compelling product descriptions and web content that attract and convert global visitors.

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Ensure that you online store is error-free with our professional proofreading option. You can also have your existing multilingual content localised to a particular region with the relevant vocabulary and other elements.

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