Marketing translation and adaptation is a complex, yet often underestimated field. While it consists of translating from one language to another, it also involves writing appealing and persuasive content that has an impact on the local audience. Unlike general or technical translation, marketing translators need to be good writers first and foremost.
At TextMaster, we provide professional marketing translation services for a variety of marketing documents such as corporate brochures, newsletters, direct mail campaigns, print and online ads, as well as website content. Our marketing translators have experience working in agencies and marketing departments. They can create powerful content that promotes the brand and truly engages the customer.
Our Marketing Translation Process
Your marketing documents were created with a purpose – to inform, to attract, to sell – which is why our marketing translators study your brand and your marketing goals to create multilingual content that has the same impact as your original marketing materials. For larger projects, our account management services handle your order from start to finish. The TextMaster Marketing Translation Process involves four key phases:
01 Identifying your needs
We work with you to understand your brand, your marketing goals and the scope of your project including deadlines and budget. Different industries require different marketing approaches, which is why we select the marketing translators that have relevant experience in those areas.
02 Managing the project process
We begin by working with you to create detailed instructions that will give the marketing translation team a full understanding of the objectives of your documents and the style that you are looking for. Your dedicated account manager will take care of recruiting translators, controlling the project workflow, and ensuring the budgets and deadlines are met.
03 Delivering high quality work
We are proud to achieve a 98% customer satisfaction rating by consistently delivering high quality marketing content. Our marketing translators will make as many changes as necessary so that the final text meets your expectations.
04 Facilitating future projects
Marketing projects often occur repeatedly throughout the year, which is why we create a customer profile that contains information about your project specifications, team of translators and glossary of terms. This simplifies the process of new marketing translation orders.
Google chose TextMaster to translate its newsletter campaigns for different updates and contests. Using the intuitive platform, Google was able to easily translate individual newsletters from English into French in just a few clicks. The self-service style of ordering translations online made it simple to place new orders at a moment’s notice.
Marketing Editing & Proofreading
Protect your brand’s reputation by ensuring that your marketing materials are error-free and consistent. Our marketing proofreading services are perfect for verifying the quality of your existing documents and adapting marketing materials to local market preferences
Marketing materials require a special kind of writer; one that is familiar with your industry and can convey the right message while matching your brand personality. Our experience writers can create brochures, newsletters, direct mail campaigns and web content that is appealing and effective.